Town Break’s Winter 2022 campaign shed light on a lesser-known aspect of dementia through our very first homemade campaign video. Dementia is a complex condition that extends far beyond memory loss, and this campaign aimed to raise awareness of the often overlooked symptoms within the dementia spectrum.

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Join us on a journey through our inaugural campaign video, filmed in Autumn 2022, which explores a little-known symptom called Time-shifting. This experience causes individuals living with dementia to become disoriented, as they are mentally transported to a different time in their lives. They may no longer recognise their reflection, seeing themselves as much younger while the mirror shows an older image. Recent memories become inaccessible, often leading to feelings of distress, fear, and confusion.